Friday, 24 February 2012

Spring Clean Your Crafting Business

Spring Clean Your Crafting Business
Published in our June 2011 Issue of Creative Crafting Magazine
Written by our founder The Crystal Lady

If you are finding your craft business a little slow right now, try not to let it get you down too much. Everyone is in the same boat in the current financial situation. A lot of small crafters are giving up and calling it a day, this is a huge shame as so much work goes into creating products and marketing them. (The latter can often take more time than actually making the product in the first place). It can be extremely depressing when days/weeks/months go by without a sale but there are things that you can do to lift your spirits a bit. Look at it as a fantastic opportunity to Spring Clean your business.
Look at your current stock of products. Are any of them looking a bit tired, if possible could they perhaps be revamped into something new?
Scour the Internet and other sources looking for fresh inspiration. Create a new product line or update an old one.
Does your Website/Folksy/Etsy shop etc need a facelift? Sometimes changing a colour scheme or moving things around can work wonders when getting people to find your store.
Could your images be better, or more uniform. With a bit of time on your hands you could perfect those all important sales pictures.
Blog, twitter, Facebook. This all takes time so make use of it while you have it.
Contact previous customers and ask for Feedback. This can not only be very useful but also reminds them that you are still there and may cause them to revisit your sites.
Join groups or get together with other crafting friends, share the marketing, more blogs, Facebook pages, twitter accounts reach more people.
It is very easy to feel that the world has forgotten you and it is easier to just give up. Try and remember why you were attracted to crafting in the first place, how much you enjoy creating. The vast Crafting Community will continue to support each other ready for when things take a turn for the better. One thing that I have always found is that there is always someone willing to offer a kind word and inspiration when you need it. You only have to ask.

"The greatest mistake you can make in life is to continually be afraid you will make one."Elbert Hubbard


  1. This all makes sense and just needs a little bit of effort. It's so easy to become complacent and then moan that nothing is selling. Thank-you for the tips.

  2. You are most welcome Rachael, it can be fun to have a good change around too can't it. x